What we do?

Over the years, SMAR has served the market research needs of a large number of multinational clients, national private sector concerns and government organizations. While doing so, SMAR has developed a dedicated permanent staff strength that includes project directors, Project Managers and Senior Research Executive besides a team of part time advisors in marketing, sales promotion, statistics, psychology, economics, consumer behavior, engineering and computer science. SMAR’S interviewing staff comprises of people with several years experience and capability to understand the people, languages, customs and traditions in different provinces of the country.
The following divisions operate within SMAR:
Serving the agricultural and animal health sectors and providing a wide range of marketing research services to pesticide companies, fertilizer manufacturers


and seed suppliers.
Pharma Division:
Catering to the marketing research requirements to health, family planning and pharmaceutical sectors.
Census Division:
Providing nation wide services for all kind of census activities.
Household Studies:
Conducting household research on all categories of house hold utilities/products.
Business to Business Studies: Conducting all types of business to business studies.
Mystery Shopping:
Caters mystery shopping requirement of financial, automobile, telecom, food chains, OMC clients etc.


Providing continous/cross-sectional (times-series) brands trackers.
Field Work:
SMAR provides field work services to its international clients or international research agencies.

Data processing: SMAR provides data processing facilities to its national as well as international clients.
Numerous studies are performed in SMAR as per client requirement the quality of services provided by SMAR is complemented by commitment to handle all research work in house. All functions, from problem definition to questionnaire development, field work, back checking, data processing, statistical as such, complete confidentially is observed at all stages.

SMAR offers a wide range of quantitative, qualitative , ad hoc and continuous market research studies including:

  • Product usage and consumption patterns surveys
  • Consumer profile, habit and attitude surveys
  • Customer satisfaction studies
  • Image and segmentation studies
  • Product positioning and segmentation studies
  • Packing & design test
  • Medical pharmaceutical & health care surveys
  • Knowledge, attitude and practices(KAP) studies
  • Brand tracking surveys
  • New products/concept tests
  • Household consumer panel studies TV viewer ship/viewers measurement surveys
  • Media evaluation studies
  • Qualitative research-including focus group, in-depth interviews, mystery buyers studies, investigate surveys, products workshops etc.
  • Advertisements/TV commercials-Pre/Post/Relapse tests and campaign evaluations
  • Telephone interviews for quicker response/results
  • Syndicated and Ad-hoc Trade tracking studies for ascertaining brand availability, prices, merchandising and POS material display
  • Mystery shopping studies

SMAR also offer field work services and data processing services to its international clients and international research agencies.


“Being a pioneer of marketing research in Pakistan, to provide services to respective clients for their future decision-making in today’s competitive era; from problem identification to problem solving with realistic data, from actual environment, with latest research instruments and techniques blended with latest research instruments and techniques blended with higher level of quality assurance; at the same time contributing to nation serving.”

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“Become the best and high standardized organization by sustaining its height of trust worthiness with in 5 years


Provide the latest quality information about consumer behavior and consumer usage patterns to respective clients.