60 Years of Market Intelligence

SMAR International, the pioneer of market research in pakistan

About

Since 1966, SMAR International has set the standard for market intelligence - Now SMAR is Leaner & Faster than ever

With years of experience SMAR has set the gold standard for accuracy, reach, and industry-specific expertise

Our Services

What we do

Quantitative Research

Brand & Communication Tracking, Customer Experience & Satisfaction, Retail Research & Campaign Evaluations, Communication & Media, New Concept & Product Development, Mystery Shopping, CATI (Telephonic) Interviews, Agent Verifications

Qualitative Research

Focus Group Discussions, In-depth Interviews, Ethnographic Research

Field & Tab Services

With a robust network of over 500 professional interviewers, SMAR provides unparalleled fieldwork coverage across Pakistan and Afghanistan. Our operations are governed by the strictest quality control standards to ensure data integrity at every level. For decades, SMAR has served as the trusted fieldwork partner for many international research agencies, providing the reliable on-ground intelligence they depend on

At SMAR, we don't just deliver data; we deliver clarity. Our Insights & Analysis team transforms raw fieldwork into strategic recommendations, helping you decode complex consumer patterns across the subcontinent's most diverse markets.

Insights & Analysis

Ready to Unlock Market Intelligence?

From large-scale fieldwork to deep consumer insights, let’s turn data into your competitive advantage.

A leading automobile manufacturer from japan commented “SMAR’s recommended change in methodology, its perfect execution in the shortest possible time(12 hours) and interpretations of the results were an eye opener for us.” While talking of SMAR’s organizational capabilities on the conclusion of the eight-day product workshop (a sort of central location test) in a hotel in Karachi, a senior executive from japan remarked. “All thanks and appreciations are for SMAR. I have left my heart with them.”

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